Our Vision
Less admin for small trades businesses — give business owners their evenings back.
What Makes Luma Different?
Luma is not an ERP.Luma is a digital business helper that happens to do ERP.
That means:
- Event-based ("something happened"), not structure-based
- Guided, not configurable
- Mobile-first, one-hand, few taps
- AI suggests next steps — users never have to think
If the user ever wonders "what do I do now?" — we have failed.
Our Values
🚐 Built for the van, not the office
Luma is designed for people on the move, not behind a desk. Mobile-first. One hand. Few taps. Done.
Result: Work gets registered when it happens, not two days later.
💸 Invoice in seconds, get paid fast
Few clicks and then invoice. Smooth payment solutions make your customers pay faster.
Result: Invoice and get your money as soon as the job is done.
✅ Feel in control, without being a control freak
Everything important, nothing unnecessary.
Result: Calm. Confidence. Less mental load.
📎 Admin that disappears
Luma doesn't "help you manage admin" — it removes it. Log the work once. AI handles the rest.
Result: Less typing. Less forgetting. Less swearing.
💰 Know your money without touching accounting
Real-time financial overview without opening Fortnox or speaking accountant.
Result: You know if you're making money, today, not next quarter.
🌙 Get your evenings back
No more "I'll do the admin tonight". Luma already did it.
Result: Time for family, gym, or doing absolutely nothing.
💬 "ERP" without ERP language
No "modules", "ledgers" or "workflows". Just: We bought something. We did the work. We got paid.
Result: Anyone can use it. No training needed.
Who is Luma For?
We've identified two main types of users who benefit most from Luma:
The Field Doer
Profile
Works alone or in a small team. Spends most of the day at customer sites. Uses phone for everything.
Pain Points
- Forgets to log time and materials
- Receipts pile up in the van
- Admin gets pushed to evenings
Luma Helps By
Quick voice input, receipt capture, one-tap time logging.
The Accidental Owner
Profile
Great at the trade, never planned to run a business. Overwhelmed by admin and accounting.
Pain Points
- Doesn't know if they're making money
- Afraid of making accounting mistakes
- Feels stupid asking "what should I do?"
Luma Helps By
AI guidance, automatic accounting sync, plain language explanations.
The Five Core Flows
Everything in Luma starts with one question: "What happened?"
1. "I did a job"
Log who, what, how long. Luma prepares the invoice.
2. "I bought something"
Snap a receipt. Luma reads it and links it to a job.
3. "I got paid"
Mark payment received (or let Luma detect it automatically).
4. "I need to remember something"
Voice note or quick text. Luma reminds you later.
5. "Help me"
Ask Luma what to do next. Get AI-powered suggestions.
Market Opportunity
Sweden has over 100,000 small trades businesses that could benefit from Luma. Most are stuck with Excel, paper receipts, or enterprise ERPs that don't fit their workflow.
Join Us
We're building Luma in the open. Follow our progress:
- Changelog — What we've built
- Roadmap — What's coming
- Pilot Program — Try Luma early